In executing our research, we assemble a dedicated team of researchers led by a team manager. They are always ready to answer any of your questions or concerns in relation to your projects. At Statistics Lebanon, we know that collecting data is only part of a research study; the main significance comes from the data analysis and recommendations derived from them. So we always provide at the end of each study, a detailed presentation or a written report for you to get a maximum benefit from the study findings.

  • Quantitative Research
  • Qualitative Research
  • Banking Research
  • Other Services
  • FieldworkFieldwork is the first step of every research study, and it employs the following procedures:

    Pilot testing:
    Piloting is executed to detect any problems with the questionnaire or interviewers’ performance. And if any occur, immediate action is taken to solve these problems and start with the fieldwork.
    Fielding team requirements, recruitment and training:
    A fielding team is comprised of interviewers, an area supervisor and a team leader.
    Interviewers are recruited according to certain criteria.

    Interviewers should:
    • Be holders of at least a high school diploma
    • Have a pleasant personality and courteous manners
    • Be motivated and disciplined
    • Speak English or French other than their native language (to interview ethnic groups).

    Interviewers are trained on operational definitions, sampling units selection, respondent selection and household substitution rules and how to overcome respondent objection.
    Before starting the fieldwork of every project, one of our researchers briefs the interviewers on the nature of the project, they go through questions one by one, perform role switching (interviewer-respondent and vice versa) they perform a pilot test and extrapolate feedback from it.

    Area supervisors are recruited according to the following criteria:
    • Holders of a university degree
    • Experienced as interviewers

    Area supervisors receive training in quality control procedures to ensure the high quality of the data collected. Their main tasks are to organize the team’s day to day activities, communicate with project managers and follow their instructions regarding fielding and direct the team leaders.
    Team leaders are under the direct responsibility of area supervisors and their main job is to monitor the interviewers, fix fieldwork problems on the spot and report to the area supervisors.
    All teams are mobilized using vans and jeeps, they also communicate through a wireless radio system. It is worth mentioning that each team is supplied with a GPS to allocate targeted clusters.
  • CATI - CAPIComputer Aided Telephone Interviews (CATI) and Computer Aided Personal Interviews (CAPI) are 2 methods used for data collection; Where respondents are called on a pre-arranged date when possible. The data is entered and edited during each call.
    The conversion of respondents from mail to CATI includes sending selected units a package of materials with information on the importance and uses of CATI and instructions on reporting by telephone.
  • Data Quality ControlBack checking:
    • Re-interviewing: 10% - 20%
    • Telephone re-interviewing: 10%
    • Accompanying interviews: 10% - 15%
    • Questionnaire review: all questionnaires

  • Opinion Polls Opinion polls are surveys of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. For example an opinion Poll about a political issue achieves the following:
    • Enables the official bodies to learn the citizens’ points of view and claims
    • Identifies if the popularity of some political parties and figures has increased or declined
    • Identifies the volume of candidates running for elections:
    o Their prospect of winning
    o The number of votes each candidate will get
    o The commitment of the different political parties’ supporters to the election lists
    o Guidance to political parties to choose the best candidates in the electoral district.


  • Omni-bus surveysOmni-bus surveys are an ongoing monthly tracking survey, designed for products having the heaviest advertising expenditure in the Lebanese market. The survey measures brand awareness, products usage and advertising recall.
  • Retail AuditRetail Audit studies are designed to examine and verify product movement at the retail level. These studies are administered to well selected samples of retail outlets consisting of supermarkets, mini-markets and groceries. The use of retail audit data includes determining market size and share for categories and brands by type of outlet (market share/value/volume), brands available in the market, sizes and packages, competitive activities and promotions, shelving, lineal displays, quantity distribution and penetration rates.
  • Usage and Attitude StudiesUsage and attitude studies analyze consumer opinions and behaviors in various consumer product markets; more specifically they monitor:
    • Brand awareness, image, recall, loyalty and preference and likes/dislikes
    • Brand usage in terms of buying occasions, frequency and habits
    • Purchase motivators
    • Factors influencing buying procedures such as price, brands, availability (according to consumers) and types of promotions
    • Obstacles to purchase
    • Price elasticity
    • On shelves products (TMDPR).
  • Media ResearchStatistics Lebanon researchers read newspapers and retrieve information from them which is entered into a computer software. Regarding TV stations, news bulletins are recorded and transcribed. Data obtained is analyzed and presented in reports.
    These reports contain comparative information about the news content; it also shows the political orientation of each media and other related information. This method aims at:
    • Providing daily comparative data regarding each and every media with respect to coverage and content
    • Providing an analytical tool able to analyze comparatively each and every media tool at the end of each week
    • Providing coverage scope and political orientation for each and every media
    • Providing a list of topics by rate of importance at the end of each week and month
    • Studying and determining the political affiliations and orientations of media tools towards each of the candidates and parties/lists
    • Studying the propaganda/coverage per sect, religion, party and other
    • Submitting a final analytical report regarding the situation of each media, rate of democracy, success rates, democratic role, independency level, and if it can be a model for media in the region.
  • Tracking Advertising Recall Tracking advertising recall is a monthly survey that measures changes in awareness levels of advertisements, promotional activities and top of mind brand awareness among audiences. It is used to track product categories consumed, spontaneous brand awareness, spontaneous awareness of promotions, demographics and others.
  • Political MonitoringThis program keeps track of news and political programs on TV, where analysis and examination of the political arena is provided. Daily, weekly or monthly political reports are provided on demand.
  • Focus Groupswhere a group from 8 to 10 people are assembled; and their perceptions, beliefs, values and attitudes about different issues, concepts and/or products are examined. This technique is implemented by a moderator who directs the discussion by following certain guidelines that are prepared prior to the focus group session. The discussion is only led by the moderator without direct interference or structuring of the obtained ideas.
    This technique enables the client to obtain a lot of qualitative data that can’t be collected through a quantitative approach.
  • Political MarketingAims at helping politicians and political candidates to improve their image and increase their popularity and “market” them through a holistic plan that involves:
    • Calculating the unit size (a unit is the number of people to be targeted through the political campaign) that we want to target and attract in addition to the unit we want to reach
    • Defining the candidate’s personality and what it reflects (what he/she is and what they should reflect)
    • Identifying the candidate’s persuasion ability and public speaking skills
    • Training candidates on public and media facing
    • Planning their public and media appearances.

  • Feasibility Studies A feasibility study uses the analysis and evaluation of a proposed project to determine if it is technically feasible, if it is feasible within the estimated cost and if it will be profitable. At least 3 leading banks in Lebanon rely on our reports for granting commercial loans.
  • Lebanon Citizens“Lebanon citizens” is a descriptive tool intended to provide its user with a comprehensive description of the Social and demographic profile of Lebanese towns and villages.

    The data presented in this tool is the result of 15 years of data gathering and intensive field investigation and study in market research and polling, which makes “Lebanon Citizens” a perfect tool that provides extensive indicators on social and economic profiles, for the Lebanese population starting from the smallest administrative division onward.

    Lebanon is divided into 6 “Mohafaza” (provinces, districts); North Lebanon, Mount Lebanon, Beirut, Bekaa, South Lebanon and Nabatieh. Subsequently, each Mohafaza is divided into smaller administrative divisions called Kadaa, North Lebanon is composed of 7 Kadaas, Mount Lebanon involves 6 Kadaas, Bekaa is comprised of 5, South Lebanon 3, Nabatieh 4 and Beirut is a Mohafaza with no kadaa, but it’s includes 12 neighborhoods.

    The smallest administrative division in use today in Lebanon is a town’s boundaries based on the cadastral map of the area. Each cadastral zone is composed of a number of private land properties which is static since 1926.

    Statistics Lebanon uses these boundaries as a base for the data collection allowing it to provide this tool; as the data is gathered on the basis of towns, which are fixed and unchangeable, the social and economic profiles are variable and changeable.

    This tool is simple and friendly - as it appears - used an exhausting team effort to collect the data, analyze it and present it in a friendly comprehensive way to all end-users who need to profile a town, a group of towns or any other administrative division starting from the smallest division to all Lebanon.
  • Geographic Information System (GIS)Geographic Information System (GIS) is designed to capture, store, manipulate, analyze, manage and present all types of geographically referenced data.
    The data can be a list of customers or any type of list that needs to be located to be managed in a better way or to represent a business spread and see where a spot is missing.
    From grocery shops to banks all businesses need to target a better clientele, GIS analysis helps in targeting potential customers and leads to meeting them at their convenient place.
    Our Database includes:
    1. International roads
    2. Collector roads
    3. Residential roads
    4. Boundaries for cadastral zones as detailed by the Lebanese army
    5. Land use
    6. Socioeconomic data based on surveys held by statistics Lebanon Ltd.
    7. Major points of interests for : archaeological sites, religious institutions, Churches, mosques, convents, hospitals, dispensaries, police stations, civil defense stations, red Cross stations, handicrafts shops, pharmacies, private schools, public schools, gas Stations and banks.

    In GIS, all data is overlaid on Satellite images and the system is updated twice a year based on field surveys.
  • Cognitive InterviewingCognitive interviewing is a method of qualitative research and is usually used in market and political surveys. It aims at studying people’s perceptions, opinions, beliefs and attitudes towards certain attributes in products, services or even individuals. This is done to enable the improvement of a certain brand’s image, introduce a new product/service into the market, learn people’s opinion of a certain political figure, find out the public’s opinion in some laws and other.
    The difference between this technique and focus group sessions is that cognitive interviewing is implemented with a group of 3 people and the discussion is narrow which results in delving deeper into the ideas discussed.
  • Mystery ShoppingMystery shopping is a tool that is designed to measure quality of service, compliance to regulation or to gather specific information about products and services. The mystery shopper's identity is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving as costumers, and then provide detailed reports or feedback about their experiences.
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  • In-Depth InterviewsWhere intensive individual interviews are conducted with respondents to explore their perceptions on certain ideas, concepts and/or products. This technique is very good because it provides detailed information that helps in forming a complete picture of the examined issue.
  • Geo-MatrixThese are studies that companies and planners need in order to assess and elaborate sites or locations to set up their prospective business plans. This is accomplished with the help of a Geographic Information System (GIS) which is a system that merges cartography, statistical analysis and database technology. The data provided through these studies are population figures, numbers of sales’ points, business locations, business interactions, social classes and other information.
  • Geographic Information System (GIS)Geographic Information System (GIS) is designed to capture, store, manipulate, analyze, manage and present all types of geographically referenced data.
    The data can be a list of customers or any type of list that needs to be located to be managed in a better way or to represent a business spread and see where a spot is missing.
    From grocery shops to banks all businesses need to target a better clientele, GIS analysis helps in targeting potential customers and leads to meeting them at their convenient place.
    Our Database includes:
    1. International roads
    2. Collector roads
    3. Residential roads
    4. Boundaries for cadastral zones as detailed by the Lebanese army
    5. Land use
    6. Socioeconomic data based on surveys held by statistics Lebanon Ltd.
    7. Major points of interests for : archaeological sites, religious institutions, Churches, mosques, convents, hospitals, dispensaries, police stations, civil defense stations, red Cross stations, handicrafts shops, pharmacies, private schools, public schools, gas Stations and banks.

    In GIS, all data is overlaid on Satellite images and the system is updated twice a year based on field surveys.
  • CartographyCartography is the science of drawing maps. This service is provided by Statistics Lebanon Ltd. based on coordinates from the Geographic Information System (GIS) attained from satellite images and aerial photography.
  • Lebanon Citizens"Lebanon citizens" is a descriptive tool intended to provide its user with a comprehensive description of the Social and demographic profile of Lebanese towns and villages.

    The data presented in this tool is the result of 15 years of data gathering and intensive field investigation and study in market research and polling, which makes "Lebanon Citizens" a perfect tool that provides extensive indicators on social and economic profiles, for the Lebanese population starting from the smallest administrative division onward.

    Lebanon is divided into 6 "Mohafaza" (provinces, districts); North Lebanon, Mount Lebanon, Beirut, Bekaa, South Lebanon and Nabatieh. Subsequently, each Mohafaza is divided into smaller administrative divisions called Kadaa, North Lebanon is composed of 7 Kadaas, Mount Lebanon involves 6 Kadaas, Bekaa is comprised of 5, South Lebanon 3, Nabatieh 4 and Beirut is a Mohafaza with no kadaa, but it’s includes 12 neighborhoods.

    The smallest administrative division in use today in Lebanon is a town’s boundaries based on the cadastral map of the area. Each cadastral zone is composed of a number of private land properties which is static since 1926.

    Statistics Lebanon uses these boundaries as a base for the data collection allowing it to provide this tool; as the data is gathered on the basis of towns, which are fixed and unchangeable, the social and economic profiles are variable and changeable.

    This tool is simple and friendly - as it appears - used an exhausting team effort to collect the data, analyze it and present it in a friendly comprehensive way to all end-users who need to profile a town, a group of towns or any other administrative division starting from the smallest division to all Lebanon.
  • Geo-MatrixThese are studies that companies and planners need in order to assess and elaborate sites or locations to set up their prospective business plans. This is accomplished with the help of a Geographic Information System (GIS) which is a system that merges cartography, statistical analysis and database technology. The data provided through these studies are population figures, numbers of sales’ points, business locations, business interactions, social classes and other information.
  • CartographyCartography is the science of drawing maps. This service is provided by Statistics Lebanon Ltd. based on coordinates from the Geographic Information System (GIS) attained from satellite images and aerial photography.
  • Software ProgrammingThis service aims at designing and implementing innovative software applications from design specs to completion using state of the art techniques and software methodologies which ensure the integrity and security of institutional data.
  • Desk ResearchWhere data is collected from various administrative bodies, public administrations, international agencies and non governmental organizations. This data is then analyzed and the findings are presented in a report.
  • Door to Door SamplingSampling is considered the most effective tool to generate trial in the fast-moving consumer goods (FMCG) markets. The prospect is given a certain quantity of product to try, taste and use for no charge. “Door to door” sampling ensures that the sample for trial is delivered directly to designated households. It therefore allows for a high degree of control.
    This method can be used for FMCG, brochures and others.
  • General AssessmentIn general, this survey is executed to analyze the development potentials of branches network of a certain institution, exploring new branches in well studied sites, accessible to both the business sector and the residential agglomerations.
    To explore potential sites for bank’s branches, 5 phases of research are required:

    Phase 1: Study of the various Lebanese areas in terms of bank penetration
    Phase 2: Study of the various Lebanese areas in ATM penetration
    Phase 3: Study of the socio-demographic and business profiles of areas with low/lack of bank penetration and road usage
    Phase 4: Study of the residential and business management needs regarding the banking sector in the potential areas
    Phase 5: Desk research analyzing the various collected data and information in order to reach well defined and supported decisions.