Knowledge. Identified & Delivered.
Statistics Lebanon delivers research-based insights that provide clients with robust findings, rich inputs and sustainable solutions for the most crucial marketing, business, and public policy decisions. We have extensive experience in carrying out public sector including polling and political research as well as tailored ad-hoc projects for the private sector.
Public Affairs and Social Research
Statistics Lebanon has conducted numerous studies related to all aspects of social, political, economic, livelihood, shelter, education, conflict, health and other public affairs and policy-related subjects. The team has gained particular expertise in conducting research with all the diverse communities and the marginalized, vulnerable or disadvantaged groups.
Statistics Lebanon has a strong opinion polling history. During the parliamentary elections of 1996, 2000, 2005, 2007, 2009, 2010 and most recently in May 2018, we are proud to have succeeded in reaching 99.5% accuracy when comparing our exit and pre-polls results to the official results issued by the Lebanese authorities. The results of a number of polls were published in different local papers and referred to by local TV stations.
Statistics Lebanon has an expert in Geographic Information System (GIS) who merges cartography, mapping, remote sensing, statistical analysis and database technology. Through these, Statistics Lebanon can provide the population figures, numbers of sales of points, business locations, business interactions, social classes and other information that can support and improve decision making from marketing to supply chain logistics and operations.
We have conducted geomatics studies for the most leading banks and companies in Lebanon.
Statistics Lebanon offers specialized market research solutions that can help clients understand the market and the consumer motivations from the consumer's perspective, in the consumer's own language. We are specialized in:
- Brand Segmentation
- Brand Health and Brand Equity
- Consumer Insight and Behavior
- Market Opportunities
- Advertising Recall
- Brand Equity and Image
- New Product Developments
- Concept Development
- Product and Tasting test
- Usage and Attitude
- Impact Assessment
- Evaluation and Monitoring
- Customer Satisfaction and Loyalty
Media Research investigates media consumption and reach of diverse delivery channels be it TV, Internet Base, Radio and Printed press and the types of audience by media channel. Quarterly surveys were conducted by Statistics Lebanon to measure most heard radio stations, read newspapers and magazines and watched TV stations. The Lebanese Ministry of Information, the National Council of Information and TV channels have adopted Statistics’ Lebanon data.
Media News Monitoring
Our media researchers are specialized in retrieving relevant information from daily newspapers, Local and Regional TV Stations: MTV, LBCI, OTV, Al Jadeed, NBN, Al Manar, Future TV, BBC News Arabic, Al Jazeera, Sky News Arabia which are recorded, archived, transcribed, analyzed and presented in our reports. These reports contain comparative information on news content; show the political orientation of each media and other related information. Daily, weekly and monthly political reports are provided upon request.
Statistics Lebanon offers a consulting service to political figures focused on improving public speaking, planning for public appearances and promoting popularity through a holistic plan that usually involves:
- Defining the candidate personality and what it reflects (who he/she is and what they should reflect)
- Identifying the candidate’s persuasion ability and public speaking skills
- Training candidates on public and media facing
- Planning public and media appearances.
Medical & Pharmaceutical Studies
Our researchers execute projects for the medical and pharmaceutical sector. We conduct research with doctors, medical personnel, pharmacists, patients, hospitals and other stakeholders in the medical and pharmaceutical domain.
Our researcher team have a medical background and we cooperate with medical consultants for a wider scope of specialized research.
Retail Audit Studies
Statistics Lebanon can examine and verify product movements at the retail level. These studies are administered to a well selected samples of retail outlets consisting of supermarkets, mini-markets and groceries. The use of retail audit data includes determining market size and shares for categories and brands by type of outlet (market share/value/volume), brands available in the market, sizes and packages, competitive activities and promotions, shelving, lineal displays, quantity distribution and penetration rates.