Our Research Techniques and Tools
We offer an array of effective, customizable techniques for qualitative, quantitative, and desk-based research and all scalable to meet your unique research needs . With expertise in research and opinion polling, we draw on the best tool and techniques to get to the needed insights and information and to present a clear road map of actionable recommendations.
While designing a qualitative research plan, we take into consideration the unique aspects of each study. Our qualitative researchers will offer you the best technique and method to answer your objectives.
We believe insights comes from a personalized approach, rather than a research template. Statistics Lebanon has senior moderators who pursue analysis and interpretation to deliver effective and powerful data insights.
A preferred methodology when sharing sensitive information or views that may be unique.
Shop-along research examines actual shopping behavior. It permits immediate, real time feedback from consumers as and when they are considering a purchase. Our trained qualitative researchers have experience in observing and questioning what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category. A recording device such as a smartphone or camcorder is generally used to capture video details of the shop-along for later analysis and sharing.
Ethnography or customer visits is extremely useful in gaining access to rich insights by spending times with a consumer immersed in their daily life. Our observers will learn a great deal simply by watching and video-recording customers in their natural habitat, as they use a particular product, service or try to complete tasks.
Cognitive interviewing is used to explore respondents' understanding and interpretation of survey questions and response frames, it helps to reduce measurement error in quantitative research. The Statistics Lebanon specialist conduct face-to-face interviews with respondents to 'test' questions using 'think aloud' and probing techniques to identify respondents' comprehension, type of information retrieval, judgement and question response.
We invest heavily in innovative solutions and techniques to overcome research challenges so our clients can reach their goals and objectives. We have even developed our own techniques and tools to create a more accurate and superior quality of data collection.
Our CATI is designed to offer a quality driven service to optimize surveys. We have established a reliable center for CATI where data is directly entered so the fieldwork manager has complete visibility & control over the fieldwork. This enables them to easily review progress and carry out on the spot performance checks.
Statistics Lebanon has developed a high quality CAPI capability for “face-to-face” or field interviewing whether offline or online. All our tablets are connected to the internet and can capture location via GPS and permit a wide range of survey resources (e.g. images, audio or video) in fieldwork. The interviews can be recorded for more data control and higher and individualized levels of data check. Data can be synchronized easily using manual, automatic or scheduled connections.
ODK software is our core software at Statistics Lebanon but we are more than capable of working with any other software and have executed projects using: Qualtrics, CSPro, Survey to go, Survey Monkey, droid Survey.
Statistics Lebanon Ltd. has exclusively developed an extensive database of clusters and households covering all the Lebanese territory through GIS software and tools. The steps in the preparation of this database make it safely usable for drawing representative samples in survey research. We now have listings of all dwellings, buildings, apartments and other nonresidential uses indicated on the cluster map, and therefore usable for selecting households at random.
Statistics Lebanon has developed a software that provides socio demographic data on Lebanese towns and villages that is very similar to a national census. The data presented in this tool is the result of 20 years of data gathering and intensive field investigation and study in market research and polling, which makes the ‘Lebanon Citizens’ a perfect tool to provide extensive indicators on social and economic profiles for the Lebanese population starting from the smallest administrative division upwards.
